Looking to broaden scope of services to clients, Acuitas enlists talent of advocacy major
Lansing based government relations and creative firm, Acuitas, created a new position this week enabling them to meet the increasing needs of clients.
The position, Digital Content Manager (DCM), will be filled by MSU alumnae Megan McFarlane. Megan joined the Acuitas team this past summer as a legislative assistant after working for the U.S. Senate and will now transition into the new role.
As the DCM McFarlane will be responsible for developing, managing, communicating and coordinating the digital media processes for Acuitas clients. With 78% of small businesses claiming to use social media to attract new customers, it’s evident that social media is quickly becoming the missing link connecting businesses to their target market.
“Many clients would greatly benefit from digital content campaigns. Often their goals are to increase awareness surrounding an issue; with the communication capabilities of social media, we will reach significantly more individuals with client messaging in targeted digital campaigns,” said Sarah Hubbard, Acuitas Principal. “We’re excited to see how Megan can help to catalyze the efforts of our whole team.”
In addition to serving the communication needs of Acuitas clients, McFarlane will also take the lead on Acuitas’ own digital content.
“Megan’s new role brings creative expertise enabling us to deliver a comprehensive approach that adds tremendous value for our clients,” said Kevin Korpi, Acuitas Principal. “Without question having social media capabilities on the team will enhance our message, policy outcomes and overall brand.
McFarlane previously served as a legislative intern with the U.S. Senate Agriculture Committee under Senator Debbie Stabenow. Here, she directly assisted with the 2018 Farm Bill and gained tremendous experience working with both agricultural policy and communications.
Megan is a Michigan native from Livonia with a Bachelor of Arts in Community Governance and Advocacy from Michigan State University. When weather permits, Megan enjoys spending time on the lake with her family and her miniature dachshund, Hamilton.